objective:

We wanted to celebrate LOJEL’s North American flagship launch by hosting an impactful event that embraced and inspired the local community, introducing the new store to get the Vancouver market excited about everyday movement—whatever that may look like for them.

EXECUTION:

We welcomed 75 press, partners, influencers, and key opinion leaders into LOJEL’s brand new Vancouver flagship to celebrate the brand’s North American retail launch. The guest list included editors and journalists from Daily Hive, NUVO, Montecristo, and more; along with influencers and community members.

Guests enjoyed food + beverage from incredible local vendors and were toured around the store, which was set up with flora installations that highlighted the brands roots and brought in local plant life. Guests were able to enjoy creating their own bag charms, and left with a branded takeaway.

Outcome: 

Within two short weeks of planning, we were able to secure a high number of media and influencer attendees who were excited to attend our event, post to social, and cover. We saw a significant amount of social coverage from the event, and have received tons of positive feedback, both about the environment created at the event and about the brand itself.