objective:

We were tapped to help support a launch moment for arte*, Canada’s freshest and most creative salad kit brand.

EXECUTION:

We invited a carefully curated list of media, influencers, and community members to an intimate art class and dinner. We introduced and highlighted arte*’s differentiators, creativity, and innovation, allowing us to strengthen connections with thought leaders, spark conversations about local produce, and give guests the opportunity to taste, and interact with, arte* products.

Outcome: 

Ultimately, this launch was about building relationships and bringing key movers and shakers into the arte* family. We authentically built a strong group of press, influencer, and community advocates for arte*. Feedback included the following: “media events can be soul sucking and transactional, this just felt like I got to be myself and meet new people. it felt so zen. the curation of people was great. It didn’t feel like a brand event. It felt like a cool Toronto night that revolved around salad.”